Video on demand market is usually shortened as VoD and provides consumers with a convenient way to watch the desired television shows and movies as per their own convenience and locations. Video on demand services occupation in a similar pattern to the DVR services which allows its users to learn and record their desired media content including shows and movies or pause it to watch it later as per their convenience. Video on demand services are mostly provide by over the top streaming service providers as per pay per view business model. This in turn enables the users to use their favorite media content and pay according to their usage. Video on demand are those systems which enables users to watch, listen and select to those videos or audios content whenever they choose to, instead of watching at a specific time of broadcast. IPTV technology is most often used in bringing video on demand services to the respective television sets as well as personal computers and other devices such as tablets, smartphones and laptop computers.
Video on demand was basically employed and was started for accessing movies but with the increasing demand for watching popular TV shows such as animated kids programs and TV series as per users’ convenience, the video on demand service providers improved and expanded their service offerings in order to include a diverse set of media content and programs. Moreover, rise and success of content on demand services, coupled with the ease of access to vertical integration by social media platforms and high fidelity data networks to offer streaming video services are some of the prominent factors fueling the growth of the global video on demand market. Moreover, other factors including requirement of high bandwidth, no availability of offline feature of several service providers as well as technical anomalies causing unpreventable interruptions during the display of the content are some of the key challenges in the global video on demand market which in turn are analyzed to hinder the global video on demand market over the forecast period.
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The global video on demand market can be segmented into on the basis of solution, application, delivery technology, vertical and geography. On the basis of solution, the global video on demand market can be segmented into pay TV video on demand, internet protocol television and over the top service. On the basis of application, the global video on demand market can be segmented into entertainment, education & training, network video kiosks, online commerce and digital libraries. Based on delivery technology, the global video on demand market can be classified into subscription video on demand ,transactional video on demand, near video on demand and others. On the basis of vertical, the global video on demand market can be segmented into academia & government, banking financial services and insurance, consumer goods & retail, healthcare, manufacturing, hospitality, telecom & IT, media & entertainment, transport and logistics and others. On the basis of geography, the global video on demand market can be segmented into North America, Latin America, Europe, Middle East & Africa and Asia Pacific.
Major players operating in the global video on demand market are focusing on some key market strategies such as mergers and acquisitions to keep hold in the ever competitive market. Moreover, they are focused on collaborating with local players to rising their market reach as well as strengthen their goodwill in the global market. Players in the video on demand market include Apple Inc.,Netflix, Amazon Video (VoD),Comcast Corporation, Vudu, Inc.,YouTube, LLC, Dish Network,Hulu, Sky UK Limited, Home Box Office Inc., Fox Entertainment Group andThe Walt Disney Company among others.
The global video on demand market can be segmented
On the basis of solution
• Pay tv video on demand
• Internet protocol television
• over the top service
On the basis of application
• Education & training
• Network video kiosks
• Online commerce
• Digital libraries
Based on delivery technology
• Subscription video on demand
• Transactional video on demand
• Near video on demand
On the basis of vertical
• Academia & government
• Banking financial services and insurance
• Consumer goods & retail
• Telecom & it, media & entertainment
• Transport and logistics
On the basis of geography
• North America
• Latin America
• Middle East & Africa and
• Asia Pacific.
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