Streaming media services market is defined asthose multimedia services which are provided by the internet service provider to the customers or the end-users. Streaming media services helps real time or on demand distribution and presentation of video, audio and multimedia content across a network based communications route including a dedicated IP network or Internet managed by a service provider. Streaming media services helps customers or end users to receive audio, video and multimedia content regardless ofdownloading the same files to their computer systems. This in turn, helps in saving the user’s storage and time, and at the same time helps in providing the owners of the media with inbuiltprotection of its copy. The technology of streaming media boosting the elearning programs and is also producing campaigns related to advertising which in turn is replacing the static forms of media contents alike DVDs and CDs. Over the past decade, the streaming media technology has developed and has come up as a crucial segment of the overall internet experience for both consumers and enterprise users. It enables the end user torun the digital media data file by using its media player before the transfer of the entire file. Streaming media service allows the users to save storage and time and also offers the media owners with prevention of the builtin copy.
The streaming media technique has played a crucial role in authorizing the overall internet experience for both enterprises and individuals. Some of the key factors boosting the demand for streaming media in the global market includes rising acceptance of superior technologies such as cloud storage and bring your own devices. The streaming media service helps numerous types of initiatives by furnishing advertisement campaigns that also helps in the replacement of the static forms of media such as CDs and DVDs. In addition to this, owing to the improved access to broadband and pervasive connectivity, the introduction of YouTube, a large number of users get the benefit of streaming majority of their content directly to their portable devices such as smartphones, tablets and laptop computers directly from the cloud. Additionally, technologically advanced gaming systems are also expected to boost the overall demand as well asadoption of streaming media services which in turn is anticipated to accelerate the growth of the global streaming media services market over the forecast period.
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The global streaming media services market can be segmented on the basis of type of services, application, end-user and regions. On the basis of type of services, the global streaming media services market can be segmented into video streaming, audio streaming and others (closed captioning, live ticker tape, and real time text. On the basis of application, the global streaming media market can be classified into web browsing & advertising, real time entertainment,social networking, gaming and e-learning/distance learning. On the basis of end user, the global streaming media market can be segmented into educational institutions, personal/domestic users and business organizations. On the basis of region, the global streaming media market can be segmented into North America, Latin America, Europe, Middle East & Africa and Asia Pacific. The robust demand especially in the Asia Pacific region is anticipated to be one of the key driving factors for the overall growth of the global market.
Moreover, China is further projected to account for the highest share in the global market and is anticipated to maintain its lead in the overall demand during the forecast period. This can be recognized as rapid industrialization and rising urbanization during the past few years. The markets in a variety of other developing economies like Russia, Argentina, Brazil, Indonesia, New Zealand, Poland, Korea and India among others are also expected to witness a rapid growth throughout the forecast period.
Major players operating in the global streaming media services market are focusing on some key market strategies such as mergers & acquisitions to keep hold in the ever competitive market. Furthermore, they are concentrating on collaborating with local players to boost their market reach as well as build up their goodwill in the global market. Some of the prominent players in the streaming media services market include Adobe Systems Inc., Netflix Inc., Apple Inc., Pandora Media, Inc, RealNetworks Inc., Midwest Tape, Google Inc. (You Tube), Amazon.com, Inc. Microsoft Corporation and Spotify AB among others.
The global streaming media services market can be segmented:
By Type of Service:
• Video streaming
• Audio streaming
• Others (live ticker tape, closed captioning and real time text)
• Web browsing & advertising
• Real time entertainment
• Social networking
• E-learning/distance learning
• Educational institutions
• Personal/domestic users
• Business organizations
• North America
• Latin America
• Middle East & Africa
• Asia Pacific
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