Digital Signage System offers the essential information to numerous viewers by utilizing large display screens across the location with a concentrated target audience. With digitized display technology, data is delivered in a digitized format that involves pictures and motion in order to attract customers with more influence as compared to the traditional modes of reaching out to customers. Global Digital Signage System market was valued, in 2017 USD DIGITAL SIGNAGE SYSTEM million and in 2024 is expected to reach at USD DIGITAL SIGNAGE SYSTEM million with growing CAGR of DIGITAL SIGNAGE SYSTEM %.
The global Digital Signage System market is growing due to increasing awareness among the consumers regarding the drawbacks and complexity of traditional advertising such as short-lived print marketing and so on is instigating the digitized advertisement adoption. Furthermore, the innovative efforts led by the researchers, advertisement companies, display designers are spending more on the development of the digital signage display technology. As such, all these factors are in turn, expected to catalyse the overall industry growth. With the advancement in display technologies, the evolution of OLED ,LED ,LCD, , and Super AMOLED is further strengthening market growth. These technologies have led to the enhancement of the quality of advertisement content, thus creating a favourable impact on the target audience. The adoption of such advanced technologies in shows systems by digital poster providers is expected to boost the complete industry growth.
However, software and hardware compatibility, networking, electrical interface, and connectivity are the few factors to hinder the digital signage market’s growth.
Digital Signage System market consist of various players and it is understood that it is very competitive and fragmented. The players of the Digital Signage System market are Winmate Communication, Inc., Omnivex Corporation, KeyWest Technology, Inc., Microsoft Corporation, ADFlow Networks, LG Electronics, Panasonic Corporation, NEC Display Solutions, Ltd., and Samsung Electronics among others.
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The Digital Signage System market is bifurcated on the basis of application, technology, system type, software and region. Based on application, the Digital Signage System market is classified into corporate and commercial sector, educational institutes, government, transportation, banking and financial institutes, retail and wholesale, media and entertainment, and health care. Moreover, on the basis of technology the Digital Signage System market divided into OLED, LCD or plasma and LED display technology.
Further, on the basis of region the market is segmented into North America, Europe, APAC, Latin America and Middle East & Africa.
Market segmented based on medium of application:
• Corporate and commercial sector
• Educational institutes
• Banking and financial institutes
• Retail and wholesale
• Media and entertainment
• Health care
Market segmented based on technology:
• LCD or plasma
• LED display technology
Market segmented based on region:
• North America
• Rest of Europe
• Rest of Asia-Pacific
• Latin America
• Rest of Latin America
• Middle East and Africa (MEA)
• South Africa
• Saudi Arabia
• Rest of MEA
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